India Johnson Copywriter

A strong writer, held back by a weak online presence

When India reached out, her site didn’t reflect the calibre of her work. There was no clear structure for showcasing long-form articles, ToV projects, or case studies, and no easy way to add SEO-friendly landing pages. She needed a modern, discoverable “shop front” that would win trust quickly and make enquiries effortless.

“Ronald approached me at exactly the right time – as a freelance copywriter, my old website was putting me to shame! I immediately loved the work on his portfolio.”

Building a website that converts (and is a joy to update)

India’s goals were clear: create a modern, professional website that reflects her personality, showcases her best work, and supports her SEO strategy.

We began by exploring her brand through a detailed questionnaire and conversations about visual direction. From there, we crafted a bold yet elegant design - balancing her creative flair with a clean, editorial structure. The result is a site that feels unmistakably “India”: warm, confident, and full of character.

“Working with him was seamless – he was super responsive on email and happy to play with ideas until I was happy with the final design. The process just felt really easy and pretty quick, too.”

The site was built with Next.js and Sanity, giving her a fast, SEO-friendly platform that she can update herself. Blog and service landing page templates were designed to help her publish thought leadership content and attract the right kind of leads without relying on developers.

A website that finally does the talking

The new website has given India the strong professional presence she needed. It’s easier for prospects to explore her services, browse her portfolio, and get in touch, while the improved structure sets her up for long-term organic growth.

She now has a digital home that reflects the quality of her work—helping her stand out in a crowded field and making client outreach far more effective.

“I’m so happy with my website – it’s made a huge difference to my business and I’ve already landed some great new projects. I would highly recommend Ronald to anyone looking for a beautiful new website.”